VCG PromoRisk attends the IPM Experiential Expo

VCG PromoRisk Business Director Sally-Anne Cuthbertson attended the very first Experiential Expo, hosted by The Institute of Promotional Marketing at The Venue, Piccadilly Lights.
Created to celebrate, connect and elevate the experiential marketing industry, the event brought together brands, agencies, suppliers and industry leaders for an afternoon of insight, discussion and collaboration.
From case studies and panel discussions to immersive activations and networking conversations, the event showcased why experiential continues to be one of the most exciting and effective disciplines in marketing today.
The event also featured contributions from across the experiential marketing community, including VCG PromoRisk client Quantum as part of the speaker line-up. Figured You Design Studios also showcased their 3D scan technology, giving attendees the chance to create a digital 3D version of themselves and experience first-hand how immersive technology can add a memorable, shareable layer to live brand experiences.
Taking place at the iconic Piccadilly Lights, it was a fitting setting for a conversation about the future of live brand experiences and how they can continue to capture attention, create emotion and drive real-world impact. Seeing the live audience up on the big screen at Piccadilly Circus was a definite highlight.
For VCG PromoRisk, the event was also a timely reminder of the role promotional mechanics can play within experiential campaigns. A live brand experience can create a powerful moment of engagement, but the right mechanic can help turn that moment into measurable participation, trial or purchase.
Whether it is a live promotional mechanic, such as an envelope pick or hole-in-one competition, or the distribution of coupons to drive product trial, the right promotion can give consumers a clear reason to participate, purchase and engage.
VCG PromoRisk works closely with partners to help deliver exciting promotional campaigns for a one-off Fixed Fee, helping to increase impact, reduce risk and provide greater budget certainty.
The first Experiential Expo was a great reminder of the creativity, craft and ambition in the industry. As experiential continues to grow in importance, there is a clear opportunity to connect memorable brand experiences with smart promotional strategy, helping brands not only capture attention, but convert it into action.
To explore how the VCG PromoRisk team can help you increase impact, reduce risk and turn engagement into purchase, please contact us.