05 Oct 2021

Promotion insurance allows brands to deliver high impact promotions with appealing prize pools. It increases the impact your budget can deliver and protects you from big financial hits that can be caused by higher than anticipated promotion participation.


  • Capped prize pools (e.g. first 1000 customer who claim) can be a thing of the past when insuring your promotions. Offering rewards for all your loyal  and new consumers who wish to participate during the promotion period, not just those quick enough to enter before you run out of prizes.


  • Want a prize pool that will blow your competitors out of the water without using your entire annual marketing budget? Insurance offers you the ability to increase your headline prize pool without additional budget. Bigger headlines help you stand out on shelf amongst competitors and driving consumers to action. How? We cover your promotion for an agreed claim rate, and if every consumer chooses to participate, we cover you up to the entire prize pool!


  • IMI data proves high frequency, instant win prizing is more appealing to consumers than Major Prize draws. Higher perceived chance of winning instantly drives engagement and multiple purchases/entries. By offering high frequency instant win prizing, you are giving as many consumers as possible the opportunity to win!


  • Budget certainty is guaranteed by using promotion insurance, no matter how many consumers participate in the promotion, VCG will cover the cost of all prizes.


VCG PromoRisk is the most experienced global promotional risk management provider. We’re collaborate with our clients from the start of the brainstorming process through to the prize procurement and fulfilment.


We can offer workshops for your whole team to learn more about promotion insurance and how it can be used to cover redemption, skill and chance based promotions at any budget.





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