Our Solution

The 100% VCG Fixed Fee guarantee

Promotions have to be more innovative and impactful than ever before in order to stand out at point of purchase. Doing something different often means greater financial risk.

The VCG Fixed Fee removes the risk of trying out a big idea that could result in higher than expected redemption rates. With VCG, you know in advance exactly what the promotion will cost – so you don't have to compromise.

Our competitively priced Fixed Fee package guarantees that promotional costs won't exceed the agreed amount, no matter how many responses are generated.

Like you, we are marketing professionals. We use our extensive experience and market knowledge to assess the risk implications of a promotion. We evaluate likely redemption levels using market intelligence, our experience and our huge historical database of success rates for every type of promotional mechanic and product category.

We have ways of enabling you to make bigger headline offers while helping you deliver promotions that are more affordable.